Job Code: GDS

Digital Marketing Specialist

Category: Administrative
Location: Association Services

Job Type: Full-Time
Keywords: Digital Marketing



This position supports the work of the SRYMCA, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. Saratoga Regional YMCA is a mid-major YMCA, five branches and over a total of 28,000 members.


Our mission and core values are brought to life by our culture. At SRYMCA, we strive to live our cause of strengthening communities with purpose and intentionality every day.  We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.



The Saratoga Regional YMCA’s Marketing and Communications team is looking for a Digital Marketing Specialist who can enhance our brand and build a strong online presence through our website and various digital and social media platforms.  The DMS will report to the Assistant, Director of Marketing and Communications and is responsible for managing the association’s social media and digital strategy on a daily basis.  If you’re a motivated person who is creative, data-driven, has a mobile-first approach, and wants to work in a fun, fast-paced, and deadline-driven environment, then we want to hear from you!​



The Digital Marketing Specialist position will be part of a dynamic, creative and strategic marketing and communications team working to drive an exciting growth agenda for the Association while supporting Y values. The SRYMCA MarComm team is looking for a driven, passionate and creative individual who can help lead our association’s digital efforts enabling us to communicate our presence and impact within our community at the next level.



  • With the guidance of the Assistant Director, Marketing and Communications, create and execute an organization wide strategy for digital marketing, content promotion and targeted messaging.
  • Develop and maintain a consistent interactive voice for the association.
  • Regularly review and maintain effectiveness of ads.
  • Set analytics benchmarks and goals.
  • Compile and distribute reports on web/email analytics and social media participation.
  • Utilize evaluation of analytics to make appropriate recommendations.
  • On an on-going basis, assess quality of content to ensure accuracy of information.
  • Organize and manage content between multiple digital platforms.
  • Stay up-to-date with latest trends and best practices.
  • Assist with the overall development of projects and digital activities strategy including the management and delivery of content via the organization’s webpages, newsletters, social media (Twitter, Facebook, LinkedIn, YouTube) and emails.
  • Maintain the company website
  • Ability to convert analytical insights into concepts and recommendations.
  • Work closely with the organization leadership and partners to document stories and successes in project activities in a compelling manner across multiple digital outlets.
  • Verify that all content is approved through proper channels and systems to ensure messaging is consistent with donor messaging.
  • Develop digital content from on-going program activities.
  • Customize content for different audiences.
  • Ensure consistent delivery of content messages.
  • Participate in department, project and team meetings.



  • Bachelor’s Degree in Communication, Marketing, Journalism, or relevant field of study and at least 1-3 years’ professional experience or equivalent combination of training and relevant experience.
  • Complete understanding of Facebook, Twitter, Instagram and LinkedIn.
  • Experience working with Adobe Creative Suite with emphasis on Photoshop.
  • Experience with Google Analytics, Google AdWords, Facebook Insights, Twitter Analytics and other social media SEO and data measuring platforms.
  • Excellent written and verbal communication skills including ability to compose narratives write and edit compelling stories and posts.
  • Demonstrated professional experience in developing and implementing social media strategies that advance organizational communication strategies, program visibility and engage new audiences.
  • In-depth knowledge of online video, social media, and supporting technologies.
  • Strong project management skills.
  • Positive, can-do attitude and a strong attention to detail.
  • Ability to contribute to and maintain a professional work environment by demonstrating integrity, promoting teamwork, and fostering positive communication.
  • Possess superb time management skills and the ability to multi-task and prioritize complex assignments with little supervision.
  • Ability to work independently as well as proactively seek out information from diverse groups and collaborate to create new and engaging content.


The SRYMCA offers competitive benefits to all full-time staff including:

  • Medical, Dental and Vision Coverage
  • The SRYMCA will pay 70% of medical insurance per month for single, 2 person (spouse or domestic partner) or family coverage.
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • FREE association-wide family membership
  • Generous earned time off program
  • 401(a) and 403(b) retirement accounts
  • All eligible employees receive the SRYMCA's retirement contribution of 12% of their biweekly gross earnings
  • Discounts on childcare services, day camp and program classes as well!
  • 20% discount on program classes for the employee and dependents (subject to availability during regular registration periods)
  • 40% discount on childcare services and Day Camps (limited number of discounted slots may be available, depending on enrollments)

Saratoga Regional YMCA provides equal employment opportunities (EEO) to all employees and applicants without discrimination based on age, race, creed, color, national origin, gender, sexual orientation, disability, marital status, Vietnam Era Veteran status, genetic predisposition, pregnancy-related conditions or carrier status. The Saratoga Regional YMCA complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.